The idea of starting a business like Maternity Fair came out of my own shopping frustrations.  During my first pregnancy there were few retail options available, and I consistently came belly to belly with other expectant mom's wearing the same outfit.  So, I sewed a few outfits and managed to get by.  For my second pregnancy, eight years later, I had to start all over again.  Friends and relatives had already passed along their things.  And, although the shopping options were better, I simply didn't want to spend a fortune on clothes I would wear for just a short period of time.

I happened to stop by a children's resale clothing store and stumbled upon the one rack of maternity clothes at the back of the store.  I was thrilled!  I paid regular visits to the store during my pregnancy and was able to "splurge" on beautiful work and casual clothes that were of good quality, yet affordably priced.  I asked myself at that time why no one catered just to expectant women.  The seeds of Maternity Fair were planted.

In the spring of 2002, before deciding to leave a job in advertising that I enjoyed, I placed a bunch of classified ads offering to buy used maternity clothes in good condition.  From the start the response was overwhelming, and all of the feedback I received was positive.  A few months later, Maternity Fair was born.  The shop opened for business on October 10, 2002.